Case Study

How the Toronto International Film Festival tracked attendance at film screenings​

Cloud-in-Hand - TIFF Toronto International Film Festival

Industry: Film Festival Group

Location: Emeryville, CA, Reno, NV, & Suwanee, GA

Products: 50,000+

The Company

The Toronto International Film Festival Group (TIFFG) is a world-renowned organization dedicated to celebrating film and fostering a global film community. Each year, TIFFG presents the Toronto International Film Festival, one of the largest and most prestigious public film festivals in the world. The festival features a wide range of films, including international premieres, independent productions, and highly anticipated studio releases.

The Challenge

At TIFF, managing attendance and guest services for press and industry film screenings was a major challenge. With hundreds of industry professionals attending each screening, TIFFG needed a reliable way to track who was present.

Additionally, processing guest orders was time-consuming and prone to errors. TIFFG sought a solution that would streamline attendance tracking and order processing, ensuring a smooth experience for both staff and attendees while maintaining accuracy and efficiency.

Cloud-in-Hand - TIFF Toronto International Film Festival

Industry: Film Festival Group

Location: Emeryville, CA, Reno, NV, & Suwanee, GA

Products: 50,000+

The Solution

With advanced tools, TIFFG equipped attendees with badges containing barcodes, which were scanned as participants entered each screening room. The scanning process is so seamless that attendees barely need to pause, providing a smoother experience and significantly speeding up check-in compared to previous manual methods.

Scans are stored directly in the scanner’s memory during the event. After screenings, the data is downloaded into a spreadsheet, reviewed, and then imported into the box office system to generate detailed attendance reports. These reports include all relevant attendee information and can either be emailed to stakeholders or accessed on demand, allowing TIFFG to efficiently manage attendance and share insights across teams.

The Results

By using the Cloud-In-Hand® Solutions Platform, TIFFG achieved significant improvements in efficiency and attendee experience:

  • Reduced overall costs (25% of system used in previous year)

  • Reduced setup and maintenance time by about 90%

  • Increased scanning speed by over 300% compared to the old system

  • Delivered a smoother, faster check-in process, improving attendee satisfaction

By using the Cloud-In-Hand® Solutions Platform, TIFFG achieved significant improvements in efficiency and attendee experience:

Overall, our solution allowed TIFFG to track attendance accurately, reduce operational workload, and provide a better experience for both staff and guests.

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