Case Study

How the Toronto International Film Festival tracked attendance at film screenings​

Industry: Film Festival Group

Location: Emeryville, CA, Reno, NV, & Suwanee, GA

Products: 50,000+

The Company

Toronto International Film Festival Group (TIFFG) presents an annual public film festival, which includes press and industry film screenings.

The Challenge

Attendance tracking at TIFF08 Press and Industry film screenings and processing guest orders.

Industry: Film Festival Group

Location: Emeryville, CA, Reno, NV, & Suwanee, GA

Products: 50,000+

The Solution

Attendees have badges with barcodes. Barcodes on badges are scanned as participants enter a screening room. Attendees barely need to pause as they enter the screenings, which provides a better experience for them and speeds up process compared to before the system was implemented.

Scans are stored in the scanner memory. After scanning is complete, scans are downloaded from the memory of scanner(s) directly into a spreadsheet for review and then imported into box office system to generate attendance reports which included all the attendees’ related information. Reports were then either emailed or could be pulled on demand by various stakeholders.

The Solution

  • Reduced cost (25% of system used in previous year)

  • Reducing setup and maintenance time by about 90%

  • Scanning speed over 300% faster than the previous system

  • Improved attendee satisfaction

Get your free demo and 30-day trial

Close Menu